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Our Story

We’re Pallavi and Abhijith — partners in life, parenting, and now, in building Gubbachhi.

As parents to young kids, we often found ourselves asking: how do we raise children who are confident global citizens, while staying rooted in their Indian identity? There were plenty of toys and tools to teach them numbers, letters, and science — but very little that celebrated India’s languages, festivals, values, or stories in a way that felt natural and joyful.

And so, Gubbachhi was born — with a simple mission: to help children experience 'a slice of India in every play'.

Every product we design is rooted in this belief — thoughtfully made, beautifully crafted, and infused with the spirit of India. Because we believe that play isn’t just fun — it’s a powerful way to learn, grow, and stay connected to where we come from.

Gubbachhi: What’s in a name?

Gubbachhi means sparrow in Kannada. A bird that’s full of life, playful curiosity and chirrupy energy - just like children! A quintessential Indian bird that we all grew up with in our homes - nestled inside shafts & attics, and behind photo frames - gubbachhis were everywhere around us, while we were children. Sadly though, you don’t see too many of them anymore. Wouldn’t it be nice if they came back? We felt that the name ‘gubbachhi’ was a perfect metaphor for what we’re trying to achieve with our brand - rekindle a stronger connection to what once was, our roots, our stories, the idea of many Indias - all through play

Meet Gubbi, our mascot:

She’s fun, she’s fearless, she’s spontaneous, but mostly she’s curious - just like a child. Never one to stay still, she’s always asking questions, while also trying to figure things out on her own. While she likes to spread her wings and fly all over the world, she knows that at the end of the day, there’s nothing quite like home. And she’d like to be friends with you, and your little one!

OUR PILLARS

India-inspired:

A guiding light for us at Gubbachhi, is to ensure that children develop a keener understanding of our wonderfully rich country through our products. Which is why, you’ll notice that each of Gubbachhi’s products draws design inspiration from one of the many facets of this amazingly diverse country. So your child can appreciate our festivals, flora, fauna, art forms and culture a lot more.

Handmade with love:

We’re a little old school, and have a soft corner for things that are made by human hands, and not machines. No wonder, we strive to make sure that all of our products are handmade (for the most part). While we would be lying if we deny the involvement of machines completely, the heavy-lifting in the making of Gubbachhi products lies firmly on human shoulders (and hands, and minds!) We work with local artisans, who not only design, but hand-paint, hand-cut, hand-crochet and hand-sculpt our adorable products. Through our enterprise, we’d like to believe that in our own little way, we’re making a difference to real people’s lives.

Functional while fun:

Our products look nice for sure, but they’re not just decorative. They’re functional, with a specific purpose built into each one of them, carefully designed to address the varying developmental needs of children. Products for younger children are crafted for stimulation or soothing, while the ones for older kids make learning fun for them. Inspired by the Montessori and Waldorf methods of education, our toys are designed to ignite imagination and spur open-ended play (like no electronic gadget can!)

All-natural materials:

We absolutely hate plastic, batteries or any of the synthetic stuff that finds its way into children’s products. Which is why, all of Gubbachhi’s offerings are made from natural material - wood (ivory, mango, beech, pine, neem, No MDF or Plywood.), cotton or muslin. Even the paint we use is water-colour based and the polish is generally beeswax or olive oil.

Non toxic and kid safe:

Not only are Gubbachhi’s products made from all-natural materials, we also ensure that there are no harmful additives that get added during processing and manufacturing. Thus ensuring that each of our products are 100% non-toxic and kid-safe. We ensure that there are no sharp edges that can hurt little hands, or small parts that can be choking hazards. Our toys conform to European (CE) and American (ASTM) standards so you can be doubly sure about that.